An Adaptable Identity for Evolving Education

PIK’s educational model is built upon frequent collaborations with universities and schools, fostering an ever-evolving curriculum designed to prepare children for future careers, especially in science and technology. Our challenge was to craft a dynamic identity system that could adapt effortlessly to new partnerships and diverse class topics.

We developed a flexible framework centered around a dynamic logo composed of customizable graphic blocks. These blocks can be remixed and tailored to represent specific collaborations or subjects. This modular approach also enabled the creation of generative graphic patterns that evolve dynamically, embodying PIK’s innovative vision and collaborative culture.

Initially generated as animations, the dynamic patterns were adapted into individual static frames for practical application across the identity system. This approach not only enhances the brand’s versatility but also encourages participation. For instance, students can interact with the system by using a generative tool to design their own patterns, such as personalized keychains, which can be 3D-printed in class.

To appeal to young learners, we introduced vibrant fluorescent colors, infusing the identity with energy and excitement. Each school in the network is encouraged to adopt a distinct color palette, while individual classes can develop unique infographics. This strategy creates a cohesive yet personalized experience, fostering a strong bond between the brand and its community.